19.3.07

Internet Killed the Boy Band Star


Re-affirmed what Adbusters had said on its back cover last spring...

"Small is the new big."

In a market of multitudes. The new hit is niche.

It's fascinating...but the media ecologists and anyone with an eye towards the strong 90s onward broadcast/print/record label consolidation have been searching for this trend for a bit now.

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